An ounce of prevention, a pound of cure.

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Companies that help us stop pumping carbon into the air - building wind turbines, converting coal-burning processes, raising energy efficiency - have flash and big markets. But companies that protect us from the carbon already out there - developing drought, pest, and disease resistant crops, managing fresh water, developing vaccines and other techniques to fight migrating tropical diseases - may be ho-hum but have far larger markets. Here's a recent discussion of the distinction, with examples.

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